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If cash isn’t flowing into your business at the rate it should, one of the first places you might look for better results are your sales and lead generation activities. Setting up your Buildlinks account is just the first step. Use these three steps to close the leads generated by your new Buildlinks account.

The process of converting leads to sales, and sales into cash is more or less the same.

Here are three ways to convert leads into sales to enhance your cash flow and grow your business.

Focus on Your Best Prospects First

The simplest route to a quick sale is to focus on your best prospects first. This is usually achieved based on previous buying history. Though it can also be influenced by external factors such as current events or even the weather. Once you’ve identified your ideal prospects by profile, rank them by their perceived value/probability for conversion. Go after the top of the list first.

Refine Your Pitch

You need to talk about your business in a way that’s going to make customers want to do business with you. This is where your value proposition comes in.

Work on communicating concisely to your customers. Tell them what you do, what problem you solve, how your business is different, and how your customer’s life/organization will be different after doing business with you.

Learn to Market Using the Sales Funnel

Converting leads can take time. The sales funnel (awareness – interest – sale) has a lot of places that leads can drop off. It’s important that your marketing campaigns plan to nurture those leads through each stage. Consider this example:

A customer is interested in redesigning their bathroom. The potential contractor should nurture this customer through the sales funnel by educating and engaging them through the following steps:

  • Offer content and information that educates the prospect about the building and design process.
  • Encourage them to sign up for your email list (with the promise of good info)
  • Buyers do their research online, so have a PR strategy that gets you media coverage and third-party reviews
  • Put together an email campaign that sends interesting content to new email sign-ups
  • Send them special offers to sign-up for a free consultation if you haven’t heard back
  • Follow up with a sales call

In this way, the business is providing value and building relationships before a sale is even made.


August 26, 2016

3 lead conversion techniques to help your business grow faster

If cash isn’t flowing into your business at the rate it should, one of the first places you might look for better results are your sales […]
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